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What Is A Campaign?

This is a question that is pretty common for people when they hear about Kwik! The word campaign is pretty common in marketing.

”an organized course of action to achieve a goal.”

Kwik uses campaigns by the brands you use. So as you start to share from a brand, that is you join their campaign. Once you’re in the campaign you can share the products within that campaign and earn that way.

I like to think of Kwik as a big mall, and your favorite brands are all small shops within that mall. Each brand has its store that you can go in and get a link to share, or maybe you want to buy products from that brand. But regardless you have many small shops within one place. All the products that are within that ‘store’ are considered a campaign. So when you can share one product from the campaign you can share the whole thing!

The tricky thing about campaigns is brands could have 1 campaign or as many as they want. They can create new campaigns and add products to those campaigns. So back to the mall example. Let’s say Nike wanted to create a new ‘store’ within the mall. They go out and create their ‘Nike Basketball’ store and then their ‘Nike Running Store’. They are two separate stores. Then you are only a user of the Nike Basketball Products and you’re only in the Nike Basketball store, you can’t go out and share the Nike Running Store products. That’s because you have only entered the Nike Basketball Store. However, what we’re seeing is most brands will just do one store or one campaign to keep things simple.

There are several ways to ‘enter’ a store or to join a campaign. Right now if you buy the product through Kwik you will automatically be entered into that store. That is because if you bought the product and you own it, we consider you to be a “verified purchaser” meaning you have experience with the product and can actually and accurately recommend it to people. It’s hard to recommend products when you don’t have first-hand experience. There are however times when you might want to recommend a product without having to own it. So coming up we are going to introduce several ways that will make it super easy to join a campaign and get you a link, or still, become a verified purchaser from a previous purchase made before Kwik.

That’s why we recommend making your purchases on these products through Kwik, not only to ensure you get your right link easily and quickly, but you will then earn those rewards such as cash back, and the ability to earn through waves, and use that money to buy more products you love! It only takes a few referrals to start getting your favorite products for free!

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